Communication forms the backbone of all human interaction, and as such it’s become a key facet of working in a modern business environment. While many larger, established companies may have practices in place for effective communication, it can often be difficult for a new business.
As such, understanding the importance of communication and putting the correct practices in place is vital.
The Towers Watson’s Communication ROI Study explained the necessity of communication, and the importance of building the correct practices.
“Companies that communicate with courage, innovation and discipline, especially during times of economic challenge and change, are more effective at engaging employees and achieving desired business results,” the study said.
While strategies for fostering better communication vary, there’s no denying effective communication needs to become a part of business development strategies.
Employee engagement
In a new business environment, it’s important to understand that communication should become a priority and something that’s established early in the life-cycle of the business.
As new companies can often be tumultuous places to work, relaying objectives and the current status of the company to staff is highly important. If businesses ever need to let staff go, it’s a far easier process when you have effective communication skills to rely on.
Customer engagement
On the other hand, there’s customer communications. If a business ever plans to grow, knowing how to handle customer communications is an absolute necessity. Businesses should be able to communicate how products and services offered by the company can benefit the customer, and field queries as required.
As such, effective two-way communication can affect business sales and essentially boost the bottom line of the company.
It’s highly important that effective communication become a priority for new companies.