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Establishing a Strong Marketing Strategy

Marketing is one of the most powerful tools for companies of any size, helping to grow outreach and expand into new markets. Though it can seem difficult to put a marketing strategy in place, it’s actually quite simple if carried out gradually. This article will explore the best ways to effectively install a marketing plan, and ongoing …

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Putting An Emphasis On Clear Business Goals

Every business owner invariably understands the importance of both short- and long-term goals, but many often neglect the most simple planning practices. One of these, the business plan is simple to create and can the contents can be boiled down to several key points. While a business plan can often seem to be unnecessarily complex, …

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Why Effective Communication is Essential for New Businesses

Communication forms the backbone of all human interaction, and as such it’s become a key facet of working in a modern business environment. While many larger, established companies may have practices in place for effective communication, it can often be difficult for a new business. As such, understanding the importance of communication and putting the correct …

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Steps for Cultivating Cash Flow

Small businesses can often struggle to maintain consistent cash flow, especially after just starting out. The reasons can vary, but common mistakes include placing other goals ahead of cash flow, and failing to establish an adequate business plan from the outset. Here are several considerations to correctly sort out cash flow, and ensure it never becomes …

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Simple Suggestions For New Small Businesses

The first few months following the formation of a new small business can often be tumultuous, with unseen fees, new staff and location difficulties building to a crescendo of issues that need to be dealt with. Throughout this busy period, it helps to undertake a few small actions that can significantly smooth things over in a …

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Lack of Funds Hurting Business Innovation

The importance of a capable business plan has once again been highlighted by recent statistics released by the Australian Bureau of Statistics (ABS). According to the data, one in five Australian businesses struggle to innovate and create meaningful strategies. This is mostly blamed on a lack of funds, but can also be attributed and traced back …

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Study Finds Millennials Driving Business Growth

Whether a business has recently started operations or been running for several years, it can often be difficult to take on younger staff – especially in leadership positions. Commonly, businesses can perceive operating difficulties between different generations. Companies will soon need to reconsider, however, as a new Development Dimensions International (DDI) study has found the …

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