Strategic Business Plans set the strategic direction of the business over the next 3-5 years. In developing a strategic it is necessary to take a look at who you are and why you exist and your capabilities, then analyse the environment the business operates in. Based on the above information perform a SWOT Analysis to determine the best course of action for the business.
The process is based on the premise of “the best decision you can make is an informed decision”. Therefore, the more time you dedicate to collecting the relevant data, the better the decision you should make.
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